Jay McBride - Social Media Manager & Strategist

Social Media Manager & Strategist

Helping organizations turn content into clear, repeatable growth systems

Informed by 20 years of experience building and supporting systems in startups and enterprise environments.

2+ Years Managing Social Media
7.5× Instagram Growth
20 Years in Systems

What I Do

Strategic social media management focused on clarity, consistency, and genuine community building.

Social Media Management

Managing your social presence with consistency, intention, and attention to what actually moves your audience.

Content Planning & Strategy

Building content systems that align with your goals—not just filling a calendar because it feels like you should post something.

Community-Focused Growth

Growing your audience through genuine engagement, clear messaging, and content that serves your community's needs.

How I Work

A proven process for turning social media from a constant to-do list into a strategic asset.

01

Clarify Messaging & Goals

Start by understanding what you're trying to accomplish and who you're trying to reach. Good strategy starts with clarity, not volume.

02

Build Purpose-Driven Content

Create content that serves your audience and supports your goals. Every post should have a reason for existing beyond "we need to post something."

03

Manage, Measure, & Refine

Execute consistently, track what matters, and adjust based on what's working. Systems improve over time when you pay attention to the right signals.

Experience Snapshot

Proven results in social media management and systems thinking.

0
Years Managing Social Media
0
Instagram Growth for Musical Comedy Guild
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Years in Software & Enterprise Systems

What People Say

Feedback from organizations I've worked with.

"I would confidently recommend Jason for any future development work. He delivers high quality solutions, he can be trusted and he stands behind his work."

Robbie Saunders
Country Manager, Infinite Peripherals Canada

"Jay has really strengthened our social media & online presence. He's quick, reliable and creative and continues to be an irreplaceable asset to our organization."

Lizz McIntosh
President, The Musical Comedy Guild

"Jay helped develop a great social media strategy for my brand on the cusp of a new release that really helped power my online presence. Thanks!"

DJ Seith
Professional Artist/Musician

"Jay was pivotal in the execution and success of our production. He is attentive to detail and in ensuring that our media presence is topnotch. Very skilled and excellent at communication"

Michael Dal Cin
Producer

Latest from the Blog

Practical insights on social media strategy, content systems, and growing your business online.

systems process

Building Sustainable Social Media Systems

9 min read

Stop scrambling for content ideas every day. Learn how to build repeatable social media systems that save time, reduce stress, and deliver consistent results for your small business.

Read more →

Ready to Build Your Strategy?

Share your goals and challenges through our 10-question strategy questionnaire. I'll review your responses and get back to you within 24-48 hours with next steps.

Get Started