January 12, 2026
6 min read
Identity drift makes businesses harder to understand and harder to remember. This essay explores the cost of constantly changing your message and positioning.
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Positioning
5 posts tagged with "Positioning"
Read all essays →November 14, 2025
5 min read
Recognition is a long game because memory, trust, and positioning take time to form. This essay explains why coherent businesses win slowly.
Read essayOctober 10, 2025
5 min read
Most businesses do not need more ideas. They need more commitment to the right few that strengthen clarity, positioning, and recognition.
Read essayAugust 8, 2025
5 min read
Recognition is a lagging indicator. By the time a business becomes obviously recognizable, the real work has usually been happening quietly for a while.
Read essayMay 9, 2025
5 min read
Clarity compounds through repetition, memory, and time. This essay explains why clear positioning becomes stronger the longer it stays coherent.
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